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ADE
2020-1-TR01-KA226-VET-098418

For tourism and its stakeholders this means that communication is a concept that is far wider

than just the spoken or written word. It requires an understanding of communication that has
an awareness of different cultural aspects which include gender roles, cultural habits and

behaviours, religions, social relations, etc.

Stakeholders in tourism therefore have to train their staff in tolerance and awareness of this
diversity and to adjust their communication skills accordingly. Trainings for cultural diversity

are available in many versions online as distance training and aim to train the user to
proactively identify situations that may result in conflict by addressing these situations with

ways to prevent conflict and miscommunication that arise because of cultural differences.

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Flexibility

Flexibility is a soft skills that is of paramount importance for all stakeholders in the tourism
sector.

It includes several other soft skills which can be defined as:

o Adaptability: Alter one's attitude or behaviour to accommodate modifications in the
workplace.

o Adhere company standards: Act and manage according to the organisation's code of

conduct.
o Work under pressure: Handle challenges, disruption and change and recover from set-

backs and adversity.

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