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ADE
2020-1-TR01-KA226-VET-098418

technologies and interacting in digital environments. To adapt communication strategies to

the specific audience and to be aware of cultural and generational diversity in digital
environments.” (DigComp 2.2, Competence 2.5.)

Intercultural communication

The most obvious intercultural
communication aspect is language.

Therefore training staff in at least
a second language (most often

English) is essential for any
international tourism stakeholder

and therefore based into VET SOURCED FROM ADOBE STOCK 12
training as well.

Language training is also widely available as distance learning wit online courses being

offered by many providers and also continuous VET schools and individuals offering distance
learning courses via live video links to teach languages.

Cultural Diversity

Another aspects of intercultural communication is cultural diversity. The UNESCO defines

cultural diversity as “It refers to the manifold ways in which the cultures of groups and
societies find expression. These expressions are passed on within and among groups and

societies. Cultural diversity is made manifest not only through the varied ways in which the

cultural heritage of humanity is expressed, augmented and transmitted through the variety of
cultural expressions, but also through diverse modes of artistic creation, production,

dissemination, distribution and enjoyment, whatever the means and technologies used.”

Source: Article 4.1 of the Convention on the Protection and Promotion of the Diversity of
Cultural Expressions.

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