Page 15 - ADE_Stakeholder Guide_Sea Teach (1)

ADE
2020-1-TR01-KA226-VET-098418

This is also reflected in regulations, for example the Sustainable Tourism Strategy of Spain

2030 by the Spanish Ministry of Industry, Trade and Tourism, includes in its strategy the
competitive transformation of deploying a digital strategy for the tourism sector, which plans

to “accelerate the digital transformation of the tourism sector. The digital strategy must

therefore incorporate lines of action aimed at narrowing the digital gap at the base of the
sector - especially in SMEs”.

Another strategical focus point is to “strengthen the digital marketing strategy: A solid and
innovative digital marketing strategy must be continued, in terms of micro-segmentation, with

the aim of maximizing the impact of investment in advertising and leading the possibilities
that the digital field offers to the promotion of Spanish tourist destinations. To optimize the

available tools and make them available to the Spanish tourism sector, and continue to study

the return thanks to digital innovation and data mining”.

A very important aspect in this context is that the different touristic sub-sectors each have

their specific and separate requirements which can’t be generalised.
Important sub-sectors of the tourism stakeholder industry are:

a) Travel Agencies
b) Hotels and accommodation

c) Transport
d) Food and Beverage

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