Page 9 - ADE_Stakeholder Guide_Sea Teach (1)

ADE
2020-1-TR01-KA226-VET-098418

Therefore, all countries must increase the skills and knowledge of digitization in companies

and specifically in SMEs, e.g., 35% of the companies in Austria have no digital skills other

than basic email correspondence. For this reason, digital competences and skills are also in
the tourism sector one of the top challenges for all stakeholders, but for smaller companies in

particular.

Source: Dredge, D., Phi, G., Mahadevan, R., Meehan, E. & Popescu, E.S. (2018)
Digitalisation in Tourism: In-dept analysis of challenges and opportunities. Low Value

procedure FRO-SME-17-C-091-A for Executive Agency for Small and Medium-sized
Enterprises (EASME) Virtual Tourism Observatory. Aalborg University, Copenhagen.

For all tourism businesses it is most important that their employees are prepared for the

digitalisation. Since the pandemic many employees are working from home and digitalisation

as a whole has grown immensely. Businesses therefore have to ensure the following issues are
addressed:

1. All employees need to have a good understanding of the technologies required to

operate the business, including digital office systems, websites, and social media
platforms.

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